subject: The Advantages Of Using Digital Signs In Business [print this page] The age of digital signs is upon usThe age of digital signs is upon us. Whether a company, organization, or small business chooses digital printing, lighted LED signs, or moving information streams, the new technology ensures that their message will reach its target audience.
It is hard to ignore even a digital printed poster or notice, since the software available today can allow personnel managers to use color, logos, pictures, and any style and size of font to really make a statement. When the notice is presented with lighted numbers or words, with or without movement, the signal really comes across. Imagine a printed sign: 'All employees on site must wear hard hats'. Then picture the message in a changing digital format: 'Be Safe. Remember your hard hat!' Which one has more impact?
The same technology is behind the LED signs. Computer programs allow for customizing the sign in infinite ways and also updating it without climbing a ladder and switching out letters. Think how much easier it is for the gas stations to keep up with the constant changes in fuel prices; in the old days it would be a constant aggravation, but now the staff can just push a few buttons or keys.
Digital signs are placed on towering pillars at highway exits. These signs are updated by computer, saving staff time and eliminating the danger of climbing fifty feet up a pole to change a sign. The displays are visible at night, with no need for supplemental lighting. Signs can shine steadily, flash on and off, and loop a series of advertising or other information. People in major cities can catch breaking news as they walk down the sidewalk.
Many stores are using animated, digital display signs to send messages to their customers, both those outside and those inside the store. Motorists can compare gas prices from the highway before choosing to pull off to refuel. Daily specials are advertised outside restaurants, nurseries, and farm supply stores. A moving sign will stand out on a shopping center marquee, being the one of many that is read by all who drive by.
Your microwave at home may be communicating with you digitally, your clock radio, too. You may see breaking news streaming across the front of a building as you walk to work, or be entertained by it while in line at the drive-in window at the bank. The time clock at work may remind you to be properly equipped, and the neighborhood church may give you a thought for the day.
Companies are using digital notices more and more to communicate with employees, using these compelling signs for safety procedure reminders, to pass on information about meetings and registering deadlines, and for other purposes that used to require printed posters or interdepartmental memos. There is a whole segment of the sign industry devoted to helping major corporations design an employee relations system, install it, and even manage it if the company directors wish.
Potential customers, employees that do not have computer access at work, drivers who need to be reminded to slow down, passers by that might otherwise miss a bank promotion, a store sale, or a price reduction - all of these can be reached with a digital sign, which is both easy to manage and sure to be noticed night or day.
