subject: Converting Your Marketing Leads Into Buyers Quickly [print this page] The most difficult part of marketing is not generating enough leads. Most people believe that to be true but actually the hardest part is to get people to actually purchase your offer. This is a way that you can convert your leads into buyers quickly.
Marketing Tip #1 Put A Good Follow Up Program In Place
Be sure to have a clear follow up system in place in order to get to your buyers. Many online businesses sadly fall short on this point. Make sure that your instructions which you provided to your customer are written in a way that they understand what they are needed to do.If not then it will be very difficult to go from "cold" to "sold". Thereafter they likely will have no clue on how to make it happen.
Marketing Secret #2 Multiple Offers
Be sure to have multiple offers sent to your leads.This is important because you need more than one offer in case they are not interested in that particular one and well...it ends there.
Marketing Secret #3 Include High End Products
Aim at the luxury part of your market and create a V.I.P. price point. It is a proven fact that your buyers are not all buying strictly on price. In fact most people buy based on ego appeal and value. Therefor you can make a lot more money just by offering a high end version of your current offer. Most importantly you can get much higher profit margins on the luxury versions that you are selling
To sum things up it is important to remember to take your time when planning your campaign. Time can be saved by doing it right the first time, this also prevents loss of sales as a result of poor planning. When you have set things up correctly you can expect to see a rise in your sales. Once you have accomplished that you can repeat the system over and over again.
