subject: Take Your Marketing To A New Level With Preselling [print this page] Preselling isnt a new conceptPreselling isnt a new concept. In fact, youve probably had more experience with it than you know. If youve ever booked a flight or paid for a sports event, you would already be familiar with the idea. Paying for a product, event or service in advance is only a part of preselling. Preselling also involves prepping a customer to be less hostile to your marketing overtures. Now I know that sounds really manipulative but in the following paragraphs I will show you how if using correctly and responsibly, it is actually a process that benefits your customers.
Builds Trust with Your Customers
Preselling requires that you have a genuine concern for your customers' needs because it is about building trust. Often Internet marketers make the mistake of thinking that they can do away with the people factor required in a business. Having an online business is like a conventional business. Interacting with your customers is a necessity.
Examine your own buying habits for a while. Would you rather buy from a stranger or someone you know? It is true that building relationship and trust takes time.But doing so also allows you a greater understanding of your customers' needs and increases your credibility.
Minimizes Product Creation Risk
It takes considerable time, effort and money to create good products. With that in mind, it would not be in your best interests to create a product no one wants. Yes, there are good products out there that fail because of poor marketing. Still, a product will not last long if it does not address a core need.
A much better and sensible way of creating products is with the help of your customers. Doing so not only makes sure that your product will sell, but it also gives your customers a sense of ownership of the product. This lead up to your eventual presell helps you make products that are instant hits.
Increases Sales
This point should be clear to you by now. Preselling can generate a powerful social movement around your product and build trust with your customers. By the time your product is created, your initial customer base will have expanded through word of mouth recommendations and testimonials.
I hope by now you realize the huge potential of preselling. The concept of preselling is relatively simple, however the implementation is challenging especially if you are new to it. Knowing the right way to identify your customers' core need and getting them to interact with you can be tricky. The worst that could happen is that you interpret your customers needs wrongly and end up having to ditch a product idea resulting in loss of hard earned trust from your customers.
