subject: Key Elements in Brochure Printing [print this page] In any business, presentation is everythingIn any business, presentation is everything. If you want to get noticed and remembered in today's highly competitive market, you need to present your business effectively and professionally. There are several ways to do this, either through expensive and wide-ranging media such as television, billboards, and radio or through inexpensive print media that includes posters, business cards, and brochure printing.
Among the marketing media most business owners trust is the marketing power of brochures. As the center point of effective marketing campaign, high quality brochures will give any business a competitive edge over competitors. If you would notice multinational companies despite their financial capability to create expensive campaigns still trust the brochure to promote their brand and market their products and services. If you are new in the business industry, you need to learn a lesson from these companies and start communicating your business' core values and key benefits with the use of brochures.
Some of the key benefits provided by brochures are:
Brand recognition
Increased market share
Competitive edge over competitors
Increased sales and profit
If all these benefits are what you desire for your business, then it's time you put enough attention to your brochures. There are really no rules on how you need to design your brochures. You have the freedom to create your own design which you think best fit your business image. However, there are some considerations you need to keep in mind to create an exceptionally inviting brochure. Here are the key elements you need consider:
Color choices. Who wouldn't love a colorful brochure? Aside from being captivating, great colors promote brand recognition. Just look at Coca-Cola, McDonalds, and other successful companies. Don't they look attractive? If you see a red background with white italicized texts, of the red and yellow ad with a huge M', your first thoughts are the names of Coca-cola and McDonalds, right? That's how effective colors are in marketing. These companies invest in good color choices to build brand recognition. You should do the same in your brochures.
Although black and white are the most common and affordable color choices, they are also the colors less likely to make an impact to your target customers. Often, a black and white brochure only makes people uninterested and uninspired to look at your material. But if you put colors in your brochures, people are most likely excited and eager to learn more about your products. For best results, put colors in your brochures.
Detail. When it comes to the details of your brochure, you need to put attention not only in its design and layout, but also in its general look and feel. You want a professional image, right? So, make sure to pay attention to detail and create a design that is tailored to the needs of your customers. It's best to ask the help of a professional brochure printer to keep everything in order.
Organize your layout. As much as possible, you would not want a brochure that is cluttered and confusing. You would want your customers to get your message at once, so it's important that you organize everything. Just because your brochure has little space doesn't mean that need to cram everything into the small space. It's important to keep your design clean and composed so as not to impose or discourage your customers.
