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subject: Billboards Versus Websites [print this page]


It is awkward enough that your newly acquainted friend claims that you are already his best friend. In fact, his only best friend. Let alone the time when he asks you $8000 for an investment project he refuses to expound on. Thats what happened to a realtor named Peter, Paul Rudds character in the movie I Love You Man. Of course, Peter was reluctant, but he gave in. Sidney, his new friend lied. He did not put the money to an investment project; instead, he bought billboard spaces to advertise Peter and it was a surprise. Peters career skyrocketed from then on.

You do not have to go through all that hardship and awkwardness if ever you decide to buy a billboard space. However, you still have to cash out that $8,000 or more to purchase those spaces. Just by looking at the size of billboards, it is immediately apparent that it should cost a fortune. Then add to its value the density of traffic that gets exposed to the billboard, no doubt, advertising through a billboard is not practical for small businesses.

Nevertheless, thanks to the internet. Billboards are converted into something that is digital. Even traffic became virtual, but most importantly, to advertise in the internet is effective but way cheaper, if not free. When back then, it is your poster that is placed to be seen, now, it is you who pulls the traffic to your advertisement. Having your own website can do the trick.

The first thing that you need to do is to find a host for your website. A web host is like a piece of land where you can construct your house. Find a host that guarantees reliable uptimes. An uptime is the length of time when a host is available to serve you. A web development Toronto company suggests you take those with maximum uptime guaranteed. Do not forget also, to get your own domain name. A piece of land is nothing if it does not have an address by which people can find it.

Next you will have to design your website according to the contours of your enterprise, or of you personally. The web development Toronto professionals are quite investigative in dealing with clients. They make sure that you relate your goals clear enough that it becomes their goals too.

Finally, launch your website and present it professionally. Apply a fun but informative environment for your traffic. Web development Toronto experts know how to make a website breathe-a balance of too little, and too much, which makes your website attractive and worthy of dense traffic - hence, the billboard effect.

by: Hazel Shealy




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