subject: Story Based Copy Outsells Competitors 10 To 1 [print this page] No other method of making sales even begins to come close to the kind of response story-based copy generates for sales writers. It has, and will continue to dominate ALL other methods of sales writing.
Why is this so? It is simple. Showing people, how or why, they need your product/services, is always more effective than TELLING them. Creative vivid illustrations, which are formed by using word-pictures, evoke a strong response from visitors.
Mundane, ho-hum, hype-driven sales copy, is quickly falling to the wayside. People are constantly looking for "things" that they feel will improve their quality of life. When the story shows the buyer how your product or service will solve a pressing problem; a sale is made. The buyer "sells," himself.
History proves it, story-based copy is unsurpassed in sales advertising. Billions have been made using it, and billions more will be made for those who realize the potential contained therein.
Every product or service has the capacity to grab someone's attention through well-written story based copy. Corporate giants use it every day. Small businesses can compete with large companies using story-based copy. For it gives them a unique selling proposition.
People love good stories. They always have, and always will. Some things do not change. This fact is one of those things. You can cash-in using a copywriter who understands the full scope of this venue.
What incident happened, or story could make happen, concerning your product or service, would stick in a buyer's mind to make a solid impression? Something they would tell others about. A good story.
Every million-dollar copywriter understands the huge resources found in a unique story. Corporations are founded on them. They continue to drive more sales than every other method of communication. You can be at the forefront of the Web evolution. Poor copy, produces poor results. People are shying away from hyped-up, meaningless sales copy, and are looking for specific, helpful, entertaining, Web sites that offer rich unique content, that has meaning.
These sites are the ones, which they reward. These visitors come back to do more business, and do not hesitate to tell others about your business. Do you want a web site that sells continuously, whose growth is certain?
Then employ the use of story telling in your Sales Pages. The format for this is basic. You simply create a story which is engaging to your readers, and incorporate a problem scenario within it.
Then you write into the story the solution, (which will be your product or service.) This will work very well to give an example to the visitor of how your product or service can solve their problem.
