subject: Fiduciary Relationships Do They Still Exist? [print this page] In general as consumers we purchase many various products, and services. Can we rely on the perceived fiduciary relationship as presented in commercials, or by sales people, or is it truly buyer beware.
We as a society have become very specialized in our chosen expertise. We call the Plummer to fix our broken pipes because they are an expert. We use an accountant to file our taxes, because they are an expert in their field.
This idea of a fiduciary relationship is seen more clearly when you either sell or buy a home. Most of us understand that if you are purchasing a home, you enter into a purchase agreement using your own real estate agent. We would feel uneasy about purchasing a home from the sellers agent.
The reason we employ our own real estate agent is because by law, they represents you in as fiduciary. Your, purchasing agent looks out for your interest, not the sellers interest. In real estate by law there is a line of demarcation separating the selling agent from the purchasing agent.
The agent that represents the home seller and the home purchaser must by law inform the purchaser and seller that there is a dual fiduciary. By informing both parties of the dual fiduciary the agent is communicating that the fiduciary relationship is in question.
The captured sales agent for a printing manufacture has a fiduciary relationship to that manufacture. Those agents only sell what that company manufactures, and will not inform you if their products do not fit your need.
Printing brokers are not a captured agent of any manufacture. Therefore the printing broker can promote and nurture fiduciary relationships, because we answer only to our customers.
