subject: Publicise Your Trade Show Booth Before The Exhibition To Ensure Maximum Earnings From Your Stand [print this page] It does not matter how much you have spent on your trade show booth or exhibition display stand, when it comes to earning money from your stand, you have to do your marketing.
It is no good relying on the exhibition organisers who have done their part by organising the event and getting people through the doors. With all exhibitions, the key is to get the visitors onto your stand. You need to deal with them effectively and to follow-up accurately. This is your responsibility, you have to make it happen.
Think about the advertising chances presented to you. You will get information before the show from the organising company and you will discover lots of chances within the show to advertise your company. In the Trade Show Hall or you might want to have a banner advertising your company or take one of the carpet square adverts that you often see that lead people in a particular direction. The organisers will have arranged events and competitions and you may be able to sponsor one of these and get the associated advertising signage.
There is always an Exhibition Catalogue. Usually a basic listing is free of charge but you might decide to include your company logo or take a larger advertisement. Often carrier bags are given out as visitors come into the show and for a fee, you can have some of your company literature enclosed and this could include an invitation for people to visit your stand to claim a free gift.
Make sure you contact your 'prospects' and customer databases. You will find that the organisers will let you have a large number of tickets that you can post out. You do not usually have to pay anything for the tickets as the organisers will be very happy that you are promoting the show as well as your stand. If you send a special 'available only at the show' offer along with the tickets, this will help. You must ensure that you give your stand number and directions to it within the exhibition so visitors will be able to find you.
Make the most of your company website before the show. Make a feature about the exhibition well in advance, let people know you have tickets available if they contact you and provide links to the exhibition website as well.
Unfortunately it is not uncommon to hear exhibitors complaining to almost anyone who will listen that the organisers have not done their job properly as they are not getting enough visitors. These exhibitors are the ones who have wasted their money by attending because they did not capitalise on all the opportunities available for pre show advertising and so, have missed out on all the new customers they could have had if they had actually got all those visitors to come to their stand.
