subject: Leap Wireless Market Research Report [print this page] Leap Wireless is a regional mobile network operator in the US, operating under the Cricket wireless brand and specializing in prepaid monthly flat-rate voice, text, and mobile broadband services. The company is expecting its new nationwide calling plans, enabled by roaming agreements with strategic partners, to be a catalyst for transforming Cricket from a local/regional brand to a national one. Leap seems to have the formula for success. It has grown its subscribers in 1Q10 by 24% year-on-year and increased its prepaid market share by one full percentage point in the same period. Still, with a narrow customer base and increasing prepaid competition, compounded by self-imposed limitations on where it can acquire new customers, Leap must focus its attention on reducing churn among its existing customer base.
