subject: Using Attention Getting Opt-Ins to Increase Traffic [print this page] Attention Getting Opt-Ins Attention Getting Opt-Ins
Opt-Ins are the bread and butter of your online business. Whether it's your opt-in for your blog or an opt-in on a capture page, it is essential that it stands out. You want it to grab a readers attention. This can be accomplished in many ways.
Essentials
There are three essential factors you have to address to achieve a high opt-in rate. The first one is attention grabbing headline. You want to use words like FREE, Limit Time Only, Fantastic Opportunity, etc... to grab the readers attention. Ideally, you want your opt-in to have those attention grabbing words in the color of red.
Secondly, you want to have some type of a design where you have some type of picture showing what it is they are going to relieve or at a minimum, some type of visual design that draws their focus. Pictures are shown to draw people and achieve a higher opt-in rate that those that don't. Thirdly, you want it to provide value. You want people to stay on your list. What better way to keep them than to offer something that will blow their socks off. You want to give them tremendous value. The typical things that are offered vary but usually exist in the format of an E-Book, a report, a video, or combination's thereof. I actually give away a 215+ page E-book called 101 Traffic Generating Strategies. Finally forth, is you want to have the text of your button be a callable action word. You want it to invoke action on the part of your reader.
Testing
Another thing that is essential for success online is testing. This is the most over looked item when designing opt-ins. The things you want to test are combination of wording, picture or graphics, and the verbiage on the button. You want to vary the combinations and have a way to track the rates. You should eventually find out preforming the others.
You can see an example that I came up with on my blog and is having a great success rate. It is using a graphic, Attention grabbing copy, benefits, and even a video. Take the time to craft a nice opt-in and it can make or break your business.
Chris W. Kilber is an avid supporter of small business in America. He is an entrepreneur, small business owner, SEO and Content Syndication Exper
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