subject: Long and Short Term Strategies in Your Marketing Plans [print this page] When you are setting up your internet business, it is imperative that you have a marketing plan. It is essential to your internet business' success. And, in order to succeed you need to develop both long and short-term marketing strategies.
Short term marketing strategies are geared to giving your website a temporary boost in traffic. This is very necessary when your website is new and needs to be discovered. You need people to see your website immediately in order for your web business to get off the ground. Don't forget that traffic equals business, and that translates into money in your pocket.
Short term marketing strategies can also be used if you have a temporary slump in the amount of visitors viewing your website. You may want to implement these short term strategies occasionally, along with your long term ones, because you may be having a seasonal decline in visitors, or perhaps you are offering a special sale and want to increase your website traffic to take advantage of it.
Short term marketing strategies may include quick ways to get visitors to your website, such as:
o Purchasing advertising
o Posting on Bulletin Boards or Blogs
o Using free ads
o Contextual advertising
o Using the search engines
Creating a long term marketing plan is also important towards gaining success in your internet business. Long term marketing planning brings a steady stream of traffic to your website. This should be targeted traffic that will bring visitors back to your website consistently.
Consistent website traffic is the life-blood of your business success. These are the customers who will know and trust you and because of this trust will be more willing to buy your product or services. Keeping your website in front of them makes them more comfortable in dealing with you.
Long term marketing strategies include ways to make your visitors return to your website on a regular basis, such as:
o Newsletter subscriptions (both paid or free)
o Opt-in Lists
o Freebies, such as free give-away products (articles, transponders, tips, etc.)
o Website content - giving your visitors fresh and interesting content will keep your website visitors coming back to view your new additions
Using both long and short term marketing strategies will keep a steady stream of visitors coming to your
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