subject: Lead Generation Differences: Seo And Social Media [print this page] There is a great deal of difference in the results thrown out by lead generation campaigns conducted through search engine optimization (SEO) and social media marketing. Both may be used by call centers units to generate lead online, but they have their different purposes and they do not overlap. SEO is more of hardcore sales lead generation that aims to get in more of internet traffic into the client's websites. On the other hand, social media platforms do not necessarily bring in heavy traffic. Social media networks are used to build perceptions and brand identity. In this article we will closely examine how the two BPO methods are different from each other. And we will also find out how they can be blended for better call center services.
SEO methods for lead generation are oriented to get in online visitors. SEO specialists working in the call center units help build up websites in a way that users can find them easily on the search engines. Google happens to be the most popular, so the BPO experts make the websites attuned to follow the rules set down by Google. They ensure that the content and the designing of the website follow the norms and guidelines. With proper optimization, users can come across the client's websites easily when they search using particular key phrases or words called keywords. The content and the back-end of websites are structured in a way that responds to the call of the search engine algorithm.
The job of the call center services is to ensure that the client's business gets greater online visibility. That may happen through websites or other online activities. Call centers employ writers who churn out content that provides information about the products/services that the client seeks to sell. These articles and blog posts are posted on numerous directories and submission sites for lead generation. When the users read about these subjects, web links direct them to the client's website. BPO service writers also make genuine comments on the work of other bloggers and internet marketers. Their aim is to increase their spectrum in a way that includes the online medium as completely as they possibly can.
Sales lead generation on the social media is not so direct. Here you have to be subtle. Aggressive marketing does not work on Facebook, Twitter or MySpace. Call center agents have to realize that their task here is to promote the brand. They have to engage in conversations with other users and become part of their community and friend circle. It's only then that the BPO agent can begin to talk about the brand and the client company. Social media users are aware of marketing campaigns on these networks. They will quickly blot you out if you try to spam their profile page with client's business literature. Focus on customer relationship here and build up the brand perception. The social media person's job is to make the users realize that your brand is always there for them. Trust is the key here and if you do it right, the positive word of mouth publicity will take your business places.
