subject: Something You Don't Know About Marketing Word Of Mouth Secrets [print this page] Customers are becoming cleverer and clevererCustomers are becoming cleverer and cleverer. We need something new to arouse their interest and popularize our products among them without traces. I wonder how many companies are using this marketing tool but indeed it's effective, which is WOM word of mouth marketing.
Generally speaking, word-of-mouth marketing is more concealing than other marketing methods. Word-of-mouth marketing consists of several parts, each of them have different advantages.
1. WOM in Advertorials
Advertorials are generally much softer than advertisements. Usually when we write advertorials, we try to decorate them as news, popular science readings or some informative articles. We don't advertise products directly but hide them in the articles.
For example, when I want to talk about dating gifts, I list some potential dating gifts as choices in the advertorial, and compare them to find out whether it is a proper gift or not. This is effective because dating gifts is a hot topic and readers like to see articles which can tell them how to choose.
Remember, you should provide informative contents. If readers find your article is useless to them, they close it immediately and you know this would happen in a few seconds. So put something interesting in the beginning part of your article, it's easier to attract more readers.
2. WOM on Forums
You can either establish a forum or looking for some famous forums for word-of-mouth marketing. A forum allows your people to release official news for new products or sales promotions and your customers to share their opinions on your products and services and finally you can collect true feedbacks.
Usually we recommend true reviews and feedback. Don't make your men pretend to be customers and put in a good word for your products. This would often result in a huge loss of forum members and your reputation would be destroyed. Kids are not allowed to tell lies, and you are the same.
Actually, more and more social media are strict on commercial activities. When marketing on these social media, please read the guidelines carefully and try to avoid mistakes, otherwise your account will be terminated immediately, and this may cause your huge loss.
