subject: Entrepreneurs - Top 7 Ways to Get Customer Traffic With an Awesome Sales Letter [print this page] If you have an existing business, or you are starting a business, the critical key is to get as many customers in the door as you can. Whether you are on-line, have a brick-and-mortar store, or both, customer traffic is key. Read on to find out 7 ways that you can bring in more business with an amazing sales letter.
Here are 7 ways that you can greatly increase your customer traffic using a fabulous sales letter:
1. Create a call to action in every piece you send out. Whether it's an email or a stamped letter, don't just tell the customer how great your business is, you need to give them some incentive to get off the couch and into your business.
2. Make sure it's time-sensitive. The customer has to feel a sense of urgency to make the purchase, or else they will never pull out their wallets. The timed offer has to be real however. You can't say that the price will go up and then never increase it. The customer will never trust you again.
3. Sell to one person at one time. Use the word "you" a lot. Don't sell to a group of people. This is one, small chat between you and each individual customer, so picture that when you are writing the letter.
4. Do something different. If everyone else in your industry is sending out the same offer with the same type of letter, then you should go in a completely different direction to get the most attention from your customer.
5. Reward the customer for loyalty. Show the customer that you have some sort of system for keeping them with you, instead of going down the street. Loyalty programs can have a huge impact on your business and they cost very little to maintain related to the number of sales they gain.
6. Put the product in your customer's shoes. Put them behind the wheel. Use your writing to make the customer feel as if they have the product in their lives and they will be losing out if they do not make the purchase.
7. Use emotion in all of your sales letters. People buy with emotion and they justify their purchases with logic. Make sure that you sell to this emotional side to gain the biggest sales benefit. When you sell with logic, you aren't using the part of the brain that starts to salivate when we really want something. Emotions equal power.
Now Pay Close Attention --
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