subject: Internet Marketing Ebook - Effective Or Irritating: The Use Of Pop Windows In Internet Marketing [print this page] Several years ago, pop-up windows were all the rage in Internet marketing. It seemed that each and every time one opened a web page, they'd be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was nearly like playing a video game; when the advertisements would pop-up, one would try and close them out before another one came. This is precisely why we have observed the decline in the use of pop-up windows on the internet today; surfers simply do not even look at the pop-ups anymore.
Is there some way that pop-up windows can be less annoying and still be effective? Yes! Let's say the pop ad were seen upon exiting your site instead of entering? This would permit the surfer to obtain the information that they need from your website, feeling that they were able to come and go rapidly without being hassled by other advertisements and offers, in the mean time, making the surfer happy. You have left the surfer with a positive attitude and, thus, are more likely to reply to the pop advertisement. This really is being achieved more and more by utilizing what is being known as pop-under windows. When the surfer comes to your website, the ad is opened discretely. Then, upon leaving your website, after acquiring all of the information which they need , will see the ad and, as a result, be much more likely to respond. Considering that the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, regardless of whether pop-up or pop-under, much more useful. The pop-window should be easy to "escape" from. If the surfer does not wish to view the add, but has a difficult time closing it out, they will likely become upset and could leave your website at once.
You should either use a button which will allow the surfer to close the window or be sure that the "x" is simply visible. Another great idea would be to make use of a script that utilizes cookies. Cookie will avoid pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, instead of every time a web page is opened. Also be certain that there's no more than one pop-window per page.
