subject: Learn How To Not Make these SEO Mistakes [print this page] A simple SEO mistake that can be easily avoided is using flash on your site. So what purpose does flash really serve? It makes your site look exciting and cool right? But if you really look at what is happening, you will see that flash can do your site less good and more harm. First of all, it takes tones of time for the flash to load on your site, and your visitors will hate waiting. In the second place, it is no value to you because the page will not even rank for you because search engines can not even read flash. And still, many webmasters try to beautify their website by adding flash on their homepage, which basically blocks all the possibilities of the site getting ranked in the search engines.
Use plain HTML pages with high quality content if you really want to use flash that badly. This is relatively effortless and it will actually bring your burden down. Besides not being able to read flash, search engines can't read frames either. So everything that is in frames like navigation and content will basically be ignored by search engines. You should learn to keep up with the times and be updated updated about the search engines. With SEO there is a lot that you can experiment with if you go beyond traditional methods. Lastly, remember that with flash you maybe you will impress your visitors for a moment, but over the long term everything will suffer because your traffic will suffer, this is important. So be wise, ditch flash and go for high quality content that serves a better purpose.
In addition, a second basic SEO mistake is the assumption that it's easy to rank high without much work and that high rankings can be achieved overnight. Online courses may promise high rankings in a hurry but, truly, getting these and keeping them involves a commitment to building backlinks and adding new content over the long haul. You'll only see consistent results from your optimization efforts if you plug away at it steadily. It will help if you track your rankings regularly so you know what is working and what isn't. Make sure your reporting service will tell you even about the small changes in your rank, since these matter to you. Ranking high is not only about getting there in the first place, but about staying there, too.
You should avoid the temptation of hiring SEO services that promise you a huge number of backlinks or top rankings very quickly. Such services almost always use underhanded techniques to get short term results for you. But since the search engines are smarter, they will catch up with you, which will obviously affect your site's overall reputation, and that's something you don't want. That's why it's important to do your homework when it comes to outsourcing SEO, so you know what kind of strategies they use and what their other customers say. There's nothing wrong with using a reputable service to help you. In general, your SEO efforts depend on a combination of hard work and common sense, as well as avoiding the above mistakes.
