subject: Avoiding SEO Mistakes That Will Lower Your Ranking [print this page] Always try to avoid the mistake of adding too many vague keywords to your content on your site. The best keyword density for your content is between 4% and 5%, so don't go above this. There are times when you will see that over-using certain keywords will get you in trouble with the search engines, as they might label you as a spammer, which will obviously affect your site's ranking and make it difficult for you to get back.
You should also keep your keywords related to the main theme of your site. And when you feel the need to re-use the keyword, try using its synonyms instead because this would give you thumbs up with the search engines, since they use a technology called LSI or Lateral Semantic Indexing. The search engines are likely to notice it if you are guilty of keyword stuffing on your site, and it won't be good for you.
You have to have the right balance with your keywords, not using them too much or too little. Don't go out of the context or write content that is poor in quality because of bad keyword density. Make sure your most important keyword appears in the title and first sentence of your content. This is how you achieve high rankings that you will be able to hold onto. There are many times when you think you're doing right in SEO, but in actuality you're doing the wrong. This usually happens when you don't understand or follow the guidelines set by the search engines.
Ignoring the rules ccan be harmful to you because you need to follow them in order to get high rankings. The majority of the unethical SEO routines go against these norms and that is not the right way. You should make it your goal to operate inside the guidelines given by the search engines and establish a relationship with them, and not go against them because you are without a doubt are not going to beat them. There is absolutely nothing wrong in cooking up new SEO strategies but that shouldn't come at the risk of your website and its reputation.
Your site's speed really is important when it comes to your ranking because the search engines take it into consideration. Visitors don't like slow sites either, of course. If you are using more code than you need, this may be slowing down the time it takes for your site to load, and neither the search engines or your visitors will like this.
An internal CSS file can cause this problem, so you are better off with an external CSS file instead. This is more efficient and will enable your pages to load faster. The search engines want your site to be efficient and relevant so that people can easily find what they're looking for when they visit it. So always try to create a user friendly site that impresses them, not depresses them.
In general, by paying attention to all the details you can avoid making these and other SEO mistakes. You will definitely get better long term results by doing SEO the right way.
Avoiding SEO Mistakes That Will Lower Your Ranking
