subject: Are You Seriously Thinking About SEO? Then Avoid These Common Mistakes [print this page] A simple SEO mistake that can be easily avoided is using flash on your site. So for what reason is flash really there. It makes your site look cool and happening, right? However if you really look at whats happening, you'll see that flash can really do more harm than good to your site. In the first instance it takes a lot of time for flash to load on the site, and your visitors are not going to like waiting for it.
Secondly, search engines can not read flash, which means that it serves you no purpose and the page will not rank for you. Despite this, many webmasters attempt to make sites beautiful by adding flash to the homepage, and doing this blocks every possibility of the site ranking well in the search engines. If you are really interested in using flash, then take the alternative and have plain HTML pages with high quality content. This is relatively effortless and it will actually bring your burden down.
Not only flash, but search engines can't read frames either. So, all the navigation and content that you have in frames will basically get ignored by the search engines. You should learn to keep in step with time and be updated about the search engines. If you go beyond traditional methods, there are a lot of SEO experiments that you can do. Not least, but lastly you should remember that when using flash your visitors may be impressed for a moment or two, but your entire site will suffer because your traffic will suffer.
So be wise, ditch flash and go for high quality content that serves a better purpose. Don't make the mistake of only paying attention to outbound links and forgetting about internal links. If you consider the kind of internal linking used by successful sites such as Wikipedia, you'll get an idea of what the search engines like in this area. The main reason the search engines like to see this kind of internal linking on your site is that it shows that your site is user friendly and allows visitors to find information on different parts of your site by clicking on your links.
Creating an internal link is nothing more than putting your targeted keywords in anchor text and having it link to another place on your website. On the other hand, you can't just link any two random pages together. Your goal is to put together a logical internal linking system that is easy for visitors to navigate and that the search engines will understand.
If you are looking for long term success, don't hire anyone to do SEO work for you who uses shortcut methods that may get you temporary results but will harm you later on. Such services generally rely on various types of spamming to get a high ranking for your site. But since the search engines are smarter, they will catch up with you, which will obviously affect your site's overall reputation, and that's something you don't want. Before hiring any kind of SEO service, then, you should do a little investigating by asking others who have used them. Once you are convinced that they are right, go for it.
In general, by paying attention to all the details you can avoid making these and other SEO mistakes. You will definitely get better long term results by doing SEO the right way.
Are You Seriously Thinking About SEO? Then Avoid These Common Mistakes
