subject: Stay Away, Yes, Stay Away From These SEO Mistakes [print this page] Using flash on your site is an easy mistake that is not hard to avoid. What purpose does flash serve? It gives your site a cool and happening look, right? If you were to really analyze what is happening, you will see that flash can hurt your site more than it helps it. First of all, it takes tones of time for the flash to load on your site, and your visitors will hate waiting. Secondly, flash cannot be read by the search engines, which means there's absolutely no use of it when you can't even get that page ranked.
Regardless of this many webmasters try to beautify their websites by adding flash to the homepage, which takes away all chances of the site ranking in the search engines. Use high quality content on plain HTML pages if you really want to use flash very badly. This calls for little effort, and when done it brings your burden down. Besides flash, search engines are unable to read frames either.
Therefore, the content and navigation that you have in frames will basically be ignored by the search engines You should learn to move ahead with time and know how to be updated about the search engines. With SEO there is a lot that you can experiment with if you go beyond traditional methods. Remember lastly, but still important that using flash might temporarily impress your visitors but your traffic will not do well, and subsequently everything will do poorly. So use wisdom and avoid flash and opt for high quality content that helps your purposes better.
Another SEO mistake that is easy to make is to believe that you should get results overnight and have a high ranking for your chosen keywords without putting in the hard work. The Internet is full of courses promising a fast track to high rankings but, honestly, it takes hard work over time to build backlinks, add additional content, etc., which is the sole path toward obtaining and keeping a high rank. You'll only see consistent results from your optimization efforts if you plug away at it steadily. It will help if you track your rankings regularly so you know what is working and what isn't. You'll want to be aware of all the changes in your ranking, even the small ones. Your time is valuable, so you'll want to maintain your high ranking after you get there.
Finally, your site's content needs to be written in a search-engine friendly manner, and it would be a mistake not to pay attention to this. Ensure that the content contains your target keywords and offers something new and different. Remember to update your content so the search engines will look more favorably on your site. So try keeping it fresh.
These are some of the more common and serious SEO mistakes that people often make. If you want to be a successful SEO expert, then avoid them and keep an eye out for more.