subject: 3 Totally Crazy Mistakes You Can Do With Your SEO [print this page] One aspect of SEO that many new marketers don't focus on is their on page optimization. Search engine optimization is about more than backlinks, it also has to do with many factors on your site itself. You cannot, for example, expect to get ranked for your targeted keywords if you don't place these keywords strategically in content on your site. In addition to using the right keyword density in your articles or posts, you should have the right title and heading tags. There are many different factors that influence the on page SEO of your site.
You can't ignore either the on or the off page aspects of SEO if you want to see results. If you create good content with the right keywords, but fail to get backlinks to the page, it won't be enough. To get SEO right, it's necessary to include all of the essential elements. Last but not least, keep in mind that successful optimization is a result of constant testing and tweaking. To succeed at SEO long term, you have to be alert to the latest developments in how the search engines operate, and testing new methods in response. Stay ahead of the others by trying out new techniques, whether it's on page or off page.
Forgetting to focus on your page's title and description is another simple but serious SEO mistake many marketers make. The title of your page and the description is what search engine users see in the listings when your site comes up.
This listing is all the information your potential visitor has about your site to begin with. That's why it's essential to tell people as much as you can in the title and description, and use your main keywords. This is an important area, for if you want anyone to come to your site, you have to make it sound interesting to them. You should also realize that the search engines have recently gotten more sophisticated in the way they rank sites. At one time, the search engines paid a lot of attention to meta tags, but now the title and content of your page are what they mainly look at.
It is a mistake to leave your images without ALT tags, don't make it. Include ALT tags on all of the images on your site as the search engines think this is important. The underlying reason for these tags is so that your readers can tell what an image is about while it is still loading. However it can assist you with your search engine placement. Be certain that the keywords you put in the ALT tags are acceptable to be read by both search engines and human readers. To summarize, as you move forward you will find a lot more SEO mistakes, the ones talked about are just the tip of the iceberg.
