subject: Are You Committing Acts Of SEO That Are Counter-Intuitive? [print this page] Putting flash on your site is a simple SEO mistake that is avoided very easily. So really, what purpose does flash serve? It makes your site seem as if it is cool and exciting, doesn't it? However if you really look at whats happening, you'll see that flash can really do more harm than good to your site.
First of all, it takes tones of time for the flash to load on your site, and your visitors will hate waiting. Secondly, theres absolutely no use for it because it wont rank because search engines can not even read flash. Despite this, many webmasters attempt to make sites beautiful by adding flash to the homepage, and doing this blocks every possibility of the site ranking well in the search engines. If you are really interested in using flash, then take the alternative and have plain HTML pages with high quality content.
This doesn't take much effort, and in actuality it's going to bring down your burden. Search engines can not read flash and they can't read frames either. So all of the content and navigation that you put into frames are basically ignored by search engines. You should learn to move ahead with time and know how to be updated about the search engines. With SEO there is a lot that you can experiment with if you go beyond traditional methods.
Lastly but still important, everything will suffer if your traffic suffers and when you use flash your site may seem impressive to viewers, but your traffic will not be good. So ditch flash and use high quality content that is better suited for your purposes, this is wise. Don't make the mistake of only paying attention to outbound links and forgetting about internal links. You should also focus on creating effective internal linking since the search engines like sites that utilize this to a high extent - take Wikipedia for example.
There are many reasons why search engines favor sites that have good internal linking but the biggest is that when you have a good network of internal links, it shows that your site is resourceful and people will be able to find what they want on it easily by following these links. It isn't complicated to accomplish this, as you simply have to decide which pages you want to link together and put your keywords in anchor text. When you do this, of course, it has to be done in a way that makes sense. Your internal linking network has to make sense to both the search engines and the people who visit your site.
It is also a mistake to have content on your website that is not search engine friendly. You need to have your targeted keywords embedded in it and at the same time make sure that the content is original and unique. Search engines love content that is updated on a regular basis. Thus, you'll want to make an effort to continue adding content.
These are some of the more common and serious SEO mistakes that people often make. Make sure you aren't making them if you want your site to be optimized for the search engines.
Are You Committing Acts Of SEO That Are Counter-Intuitive?
