subject: These Are SEO Disasters That May Bring Your Rankings Doown [print this page] Often, new SEO marketers choose the wrong keywords for their Internet marketing campaigns. Correct keywords are essential for a successful SEO campaign because people wanting information on a certain topic will search under specific keywords. An example: A marketer targeting dog training would do better to choose keywords not just related to the topic, but also to buying online.
To sell an ebook on dog training, a savvy SEO marketer might choose the keywords "learn dog training." Clearly, the wrong keywords might hurt your sales rather than help them. Key to any search engine optimization campaign is a whole list of good keywords for your product and service, so you can get a lot more traffic to your site. You can get a good list of keywords in any number of ways, but using simple, free, powerful tools like Google's Keywords tool is the easiest method.
In addition to generating quality lists of keywords, these tools don't cost anything to use. As an alternative, try paid keyword research services like Word Tracker, particularly if you're looking for a custom list of keywords to target a particular audience. Before you go any further, make sure you feel good about the keywords you've chosen so your optimization efforts don't end up wasted on the wrong keywords. You also should be aware of the mistake of thinking only about outbound links and failing to make use of internal linking on your site.
Making optimal use of internal linking can help your site a lot, as this is something the search engines favor, as on sites such as Wikipedia. The main reason the search engines like to see this kind of internal linking on your site is that it shows that your site is user friendly and allows visitors to find information on different parts of your site by clicking on your links. It isn't complicated to accomplish this, as you simply have to decide which pages you want to link together and put your keywords in anchor text. When you do this, of course, it has to be done in a way that makes sense. The idea is to make your internal links easy to follow and user friendly, so both your visitors and the search engines will be satisfied.
Finally, your site's content needs to be written in a search-engine friendly manner, and it would be a mistake not to pay attention to this. It's important that your site has your keywords embedded in the content, but also that the content is interesting and not copied. Search engines will rank you higher if your content is relatively new. Make every attempt to post new content. To summarize, as you move ahead you will find many more SEO mistakes, the ones discussed are just the tip of the iceberg.
These Are SEO Disasters That May Bring Your Rankings Doown
