subject: Analyzing Website Traffics (part 1) [print this page] Analyzing your web traffic statistics may not be an effective device for a different numbers of reasons.
The information data supply by your host company can be overpowering if you do not understand how to apply it to your specific business and website.
Often there is a mis-judgement about what is commonly known as "hits" and what is really effective, quality traffic to your site.
Okay,take an example, if your homepage
has 20 graphics on it, the server records this as 20 hits, when in actual fact that we are talking about a single visitor checking out a single page on your site. So now you can see, hits are not useful in analyzing your website traffic.
Therefore just because hoards of people have passed through your gates does not mean your site is successful.
The more visitors that visit your website, the more accurate your interpretation will become.
The larger amount of the traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior.
The aim is to use the web traffic statistics to compute out how well or how poorly your site is working for your visitors.
Using the awareness of time spent by your visitors on your site to figure out specific problems, and after you nail down those problems, carry on to use time spent as a guideline of how effective your fix has been.
In additional, web traffic stats can help you decide effective and ineffective areas of your website.
Therefore, these statistics will reveal essential information about the effectiveness of individual pages, and visitor habits and motivation. This is a fundamental information to any successful Internet marketing campaign.
