subject: Deadly SEO Mistakes That Will Spoil Your Efforts [print this page] Many SEO marketers focus their campaigns around the wrong keywords. Correct keywords are essential for a successful SEO campaign because people wanting information on a certain topic will search under specific keywords. For an SEO marketer looking to sell something related to dog training, it would be important to use keywords not only related to the niche, but also to purchasing.
A dog training ebook should target the keywords "learn dog training." If you choose the wrong keywords, it's clear that your marketing won't help sell your product. Central to successful search engine optimization is a whole list of helpful keywords, so you can drive a lot of traffic to your site at once. Different web marketers will generate their keyword lists in different ways, but an easy method to get some powerful keywords is to use Google's Keywords tool.
One of the benefits of using free keyword tools is that you don't have to pay for getting good results. Alternatively, if you're looking for a more customized solution and targeted results, you can go for paid keyword research services like Word Tracker. You don't want to waste your time and energy optimizing for the wrong keywords, so make sure you have a good quality list before you take any more steps.
Another obvious mistake that every SEO marketer should avoid is plagiarism. When you take content from somewhere else and post it on your site, claiming it to be yours, it will only affect your reputation with the search engines and bring down your rankings. Search engines love original content that adds value. Their goal, after all, is to provide value to their users, and this means it should be informative and original. If your content is caught by the search engines' duplicate content filter, it will be excluded from the results. The only type of duplicate content this filter seeks out, however, is that which appears more than once on one site. If you've legitimately taken an article from somewhere and given them the credit, there should be no problem. The general idea is to be truthful and up front in your efforts.
Another common SEO mistake is having content on your site that isn't search engine friendly. You need to have your targeted keywords embedded in it and at the same time make sure that the content is original and unique. Remember to update your content so the search engines will look more favorably on your site. So try keeping it fresh.
In conclusion, the mistakes that we discussed in this article are made by many marketers. It's important not to fall into these errors if you want your SEO campaigns to succeed.
