subject: At All Costs Stay Away From These 3 SEO Mistakes [print this page] An easy SEO mistake you can easily avoid is putting flash on your site. So really, what purpose does flash serve? It gives your site a cool and happening look, right? But if you really analyze this, you'll understand that flash can actually do more harm than good to your site. First of all, it takes a long time for the flash to load, and your prospects are going to despise waiting. Secondly, search engines can not read flash, which means that it serves you no purpose and the page will not rank for you.
And still, a lot of webmasters attempt to beautify their website by putting flash on the homepage, this actually prevents all of the possibiliities of the site getting ranked in the search engines. If you really do want to use flash that badly, then you should have an alternative plain HTML page with good, high quality written content. This doesn't take much effort, and in actuality it's going to bring down your burden. Not only falsh, but search engeines can't read frames either.
Therefore, the content and navigation that you have in frames will basically be ignored by the search engines You should learn to move ahead with time and know how to be updated about the search engines. There is a lot that you can experiment with SEO, if you go beyond the traditional methods. Last but not the least; remember that by using flash you might impress your visitors for a moment or two, but in the long run, your traffic will suffer which means everything else will suffer.
So ditch flash and use high quality content that is better suited for your purposes, this is wise. Don't make the mistake of only paying attention to outbound links and forgetting about internal links. The search engines are impressed by sites that make good use of internal linking (such as Wikipedia), so you should do this as much as possible. The main reason the search engines like to see this kind of internal linking on your site is that it shows that your site is user friendly and allows visitors to find information on different parts of your site by clicking on your links. It isn't complicated to accomplish this, as you simply have to decide which pages you want to link together and put your keywords in anchor text. Don't make the mistake of just adding the links for the heck of it. Your internal linking network has to make sense to both the search engines and the people who visit your site.
The content on your website has to be search engine friendly and not having it is definitely a mistake. It's important that your site has your keywords embedded in the content, but also that the content is interesting and not copied. Remember to update your content so the search engines will look more favorably on your site. So try keeping it fresh.
In conclusion, the mistakes that we discussed in this article are made by many marketers. Make sure you aren't making them if you want your site to be optimized for the search engines.
