subject: Certain Marketing Answers To Improve Your Sales [print this page] Marketing solutions are the way to end your frustration over not making enough sales. These consist of three things: learning how to generate leads, learning how to prospect, and learning how to close sales. These methods can make it easy to sell a product that offers high value at a great price.
Although the idea of generating leads is not at all new, it is so much easier with the Internet. Gone are the days when you had to sit in a trade booth all day and hope some people would stop, ask questions and leave their contact information.
Generating leads online is both easy and difficult. It's easy because there are so many ways to do it. It's also difficult because with so many options, it can be overwhelming.
However, these do take considerable time. It takes time to master the skills, then, once mastered, you have to continuously promote using that skill. For example, if you want to do video marketing, you first have to learn how to make a video, an effective presentation, upload it to a website like YouTube, and do social marketing. Once, you have got the basic skills down, you have to consistently make videos and publish them. While effective, this is all labor and time intensive.
A simpler method is to simply hire an agency to do it for you. They will have several websites to promote and advertise your service. Once a consumer finds this information, they will fill out an online form to get a quote or a free gift. This information is then sent to the agency who verifies the contact details. Finally, it is sent on to you. The lead is a hot lead because the buyer has been qualified.
Now that you have freed up so much time through automated lead generation, you can increase your sales even more by prospecting. While there are many theories on effective prospecting, they boil down to two essential methodologies. The first is to catch the customer when he or she is in a buying mood. You do this by making an appointment, after contacting them either by telephone or by visiting their business establishment. The second is to be highly organized in how you store all their information. Useful software to do this is Act! and Goldmine.
With all these potential customers coming in from lead generation and prospecting, you need to be able to close on sales. While there are many closing techniques, one profitable method is to follow these steps: qualify the prospect, analyze their needs, personalize your presentation, and calmly handle their resistance.
