subject: The Need For Marketing Calendar Software [print this page] SALES SALES
Sales contributions are highly visible throughout the company. They are the most exposed professionals in a traditional sales-driven organizationwith each person viewed and measured as a single contributor as well as a member of the team. However, Sales is very dependent on enterprise marketing management. Without a steady stream of qualified leads, it becomes extremely difficult for these individuals to succeed. How does todays economic climate affect the role of Sales? On a positive note, tough times tend to give Sales increased job security. An experienced Sales team falls into the must-have column of the budget. On the other hand, executive teams are placing more scrutiny on return on investment (ROI).
MARKETING
Enterprise marketing management team members are not typically tied to specific revenue targets, although the team as a whole (and management in particular) may be held accountable for the companys market share. Without direct control of the distribution channels, they are further away from revenue compared to Sales, and more typically viewed as an operating cost or overhead. marketing automation software teams, and executive decision makers, often lack measurable associations between marketing automation software initiatives and revenue, and therefore struggle to quantify their contributions and justify budgets. A marketing calendar software team can change its companys view of its relationship to revenue by taking a more proactive role in the Sales process. Data-driven, closed-loop marketing calendar software communications expand marketing campaign management softwares footprint and help deepen and personalize buyer relationships even within todays buyer-controlled engagements. By helping to manage and nurture each lead at a pace dictated by the buyer, marketing campaign management software can significantly reduce the number of and expenses relating to Sales calls. Cost-efficient Marketing communications can support ongoing dialogue that benefits both buyers and Sales. The Marketing-led initiatives are also measurable.
