subject: Video Marketing With A Flip Video Camera [print this page] Video has increasingly become an important platform for businesses trying to reach out to their customers. With the upsurge of YouTube and other video sharing services, more and more people are spending their time online watching clips, instead of simply poring over text and images.
As a result, taking advantage of the new medium is imperative for many online businesses looking to compete in their niches. Less sophisticated than more established forms of online marketing, it allows for plenty more creativity and gives newer businesses a more even playing field. The smaller the operation you're running, in fact, the more vital it is to use video marketing to your advantage.
A Flip Video camera is the first low-cost, high-return investment you should make when looking towards the potential of video marketing. The simplicity inherent in the camera's design, coupled with its web-perfect recording quality, will make shooting your marketing materials a breeze. The one-click uploading to YouTube doesn't hurt either - you can literally shoot dozens of new marketing videos on a daily basis if you want to.
While a Flip Video camera comes with onboard editing software, I highly recommend getting something more sophisticated. It will be very useful, especially when you're overlaying text and images along with your video materials.
During actual filming of marketing materials on your Flip Video camera, it pays to follow a few simple guidelines:
* Never shoot yourself while holding the Flip Video camera on your hand. It makes for unsteady pictures that make the whole thing look amateurish.
* Stick to one good light source. If you're filming yourself outdoors, make sure not to have any artificial lighting in the frame. When you're shooting indoors using ambient lighting, draw the drapes to make sure no light enters from outside.
* Look into the Flip Video camera and speak as if you're talking to a friend. It may take a few tries to get this one right, so don't give up at the first try.
