subject: How To Avoid The Most Common Twitter Marketing Mistakes [print this page] Twitter marketing to promote your online business only makes sense, the way this social network has been growing. In this article, we'll be looking at several mistakes that you have to be careful to avoid when marketing on Twitter.
Twitter's entire concept is relationship building and if you just go in there marketing to everyone without forming any of these bonds, you're not going to go anywhere. When using Twitter, you need to concentrate on making these connections before you even begin to use your marketing tools. The idea is to form relationships with people so that they trust you, and then when you market they won't even notice that you're marketing. It's a mistake to think of Twitter marketing as just another form of marketing. It should only be focused on as a tool that can form stronger relationships between you and your prospects. The idea is to let that trust build in so that any products or services you promote in the future will be extremely well received. In a way, you're helping your followers out with their problems by offering them a solution through your product. You are basically recommending the products to your prospects instead of becoming a salesperson. You cannot make money through Twitter unless you learn this. Ignoring it can make or break your campaign. Put yourself in your customer's shoes and think how you would react if a stranger approached you and started telling you about a product. You have to build a foundation here by sharing useful tweets that contain targeted information, only then can you think about working on the marketing part.
Another common mistake newbies make is not doing anything and hoping that people will approach them about becoming followers. It's another thing if you're Ashton Kutcher but if you're not, then you'll have to put in regular efforts to follow people in your niche so that they follow you back. Usually when you start following someone, they instantly become a follower. This is the first step towards building a relationship with other Twitterers in your niche. A good strategy is to follow experts in your niche, because when you have them on your list, it'll do wonders when they actually re-tweet your tweets. Now you see why Twitter works so well with marketing. It really offers a way to communicate with your target audience without having to wait for them to come to you. Also, when you start building your follower list this way, it lets you target them, rather than adding random people to your list, which is a big plus point.
New Twitter marketers sometimes make the mistake of neglecting to post any content to their Twitter account before accumulating many followers. Your goal is to build your reputation in your niche, and to do this you have to post some tweets before you start looking for followers. When your potential followers click on your Twitter page, you want them to see some relevant content there. It's a good idea to make sure you have already posted some helpful information in your targeted niche before you start seeking followers.
So Twitter has the ability to really get your business off the ground, but only if you act the right way and you stay away from the blunders you're now aware of.
