subject: Common Mistakes In Designing Logo For Brochures [print this page] Undoubtedly, brochure printing is an integral part of a business marketing campaign. Despite the popularity of emails, chats, social media, and other online marketing strategies, brochures and other print media are still the most practical and long lasting marketing medium that businesses can use.
With competition getting stiffer and stiffer each day, the more important it is to communicate your message clearly and effectively through your brochures. But often, business owners have come up with a good design and message but still unable to catch peoples attention. Perhaps its not the brochure that has a problem, but some other element. Have you checked your logo? Your logo may be the one causing you to loose customers. Below are common mistakes business owners commit when designing their logo. These mistakes should be avoided at all cost in order to create a successful and professional brochure.
Inadequate attention given to logo design. If you want your business to look professional, you need to create a professional logo. This should not be something designed by an amateur or something that you think is enough but never appropriate for your image. Aside from investing in property, products, and equipment, you need to invest enough time and money in your logo as well. If you logo looks unprofessional, so does your business. Here are some pointers to keep in mind when designing your logo:
o It should be unique and unforgettable
o It should look professional
o It should provide you a good image for a long period of time and wont need to be redesigned in just a couple of months.
Relying on trends in the market. Keep in mind that trends come and go. Ultimately, trends die down and go out of style. A well thought and well designed logo must be timeless. Dont be swayed with the latest tricks and gimmick in the market. As a business owner, you need create a unique design that would last for a long time. Doing this will help you make a strong market presence and build recognition in the market.
Creating a logo design based on your personal preference. Remember that you want your target market to notice you. You want them to come to you. But you would not be able to do this if you create a logo that doesnt address the needs of your target customers. For instance you see a cool font that you want to use in your logo. Before you incorporate the font in your design, ask yourself first, would the font be appreciated by your customers? Or is it appropriate to the logo that you are designing? While you want to be proud of your logo as much as possible, imposing your personal preference in it is not advisable. You need to focus on your customers and stick to their preferences.
Relying on color. Many business owners make this mistake when they print brochures with their logo printed in the material. They rely on colors to achieve the effect they want. Although there is nothing wrong with putting vibrant colors in your logo, it should be chosen carefully. Keep in mind that color choice has an effect on the logos and brochures identity, so make sure to test first and see whether your color choice brings out the identity you want for your logo.
