subject: How to Get Traffic to a Website Quickly and Easily - Just Tweak the Design! [print this page] In today's world, thousands of websites are being created every day. The question is: in this arena of intense competition, how can your website rise the occasion and begin to generate traffic and consumer interest? There are many different avenues to take when answering this question, but perhaps the most simple and most often overlooked is website design.
Messing with complicated meta-tag formulas, page rank, and keywords are probably inevitable down the road when you begin to advertise your website more aggressively, but the simple truth is that when some actually visits your page, it is not only the click that counts, but how much time they spend browsing your site and perhaps making purchases on it. The time spent per browser on your site also has a chance of ultimately affecting your page ranking, depending on the search engine in question.
Everyone has probably had the experience of online shopping and having to choose between different providers; an increasingly internet-savvy customer base is more accustomed to making instant judgments based on how professional or user-friendly a site looks. That first impression is often crucial in getting your site recognized as legitimate and worthy of time and interest, so it is essential to spend time on site design and ease of navigation.
When someone first visits your site, do they want to be bombarded by flashing banners or pop-up ads? While these can generate some income for your site in advertising, they are most likely to annoy and alienate casual browsers and discourage them from visiting your site again or trusting its content. In short, they aren't worth it. Stick with simpler and cleaner-looking advertising methods, like Google's AdSense, or displaying the links of a few trusted and relevant sites.
Another quick way to improve design is to use a favicon, something that is extremely easy to install and takes your site to the next level of professionalism. A favicon is the tiny icon displayed next to the name of your website at the top of a browser. It can be customized to fit the theme of your page, and in some browsers, can even be animated for extra effect.
And of course, to use common sense, make sure that your webpage is updated frequently and there are no dead links. There is no greater turn-off to a browser than a dead link or a confusing and poorly planned navigation system. It shows that the owner of the site doesn't care, and are not likely to care about their content or their product. If you don't care, why should anyone browsing your site?
In the web world of today, image is everything, so make sure you have these basics covered, and your website will begin generating more traffic in no time. Once you build a reputation as a website that is professional, easy to use, and well-cared for, you may find other sites linking to you as well and more directories accepting your site, which will continue to contribute to your new-found success.
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