subject: Understanding The Ins And Outs Of Pay Per View Traffic [print this page] Many people are leaning towards pay per view traffic (PPV). There is a variety of reasons that this is becoming increasingly popular.
Today, there is not much competition in this kind of advertising. In days gone by pay per click, advertising was a major cash generator. You could receive traffic very cost effectively. This would yield a very good return on the money spent for advertising.
Eventually PPC become so popular and all advertisers joined the cause. Due to the increased number of people advertising, the prices soon escalated. This meant the return on investment (ROI) dropped considerably. More money had to spent in order to experience the same results.
Pay per view is a rather new addition to advertising on the Internet. Pricing for certain keywords is rather competitively priced. This is allowing marketers to get an incredible good yield in this form of advertising. It is not certain how long this wave will last. It could go the route of PPC and hit its ceiling. Right now people should make hay while the sun shines and capitalize on cost effective advertising.
You are able to bid on certain words when dealing in PPV advertising. This is very similar to the PPC method. It is also possible to bid on the URL being advertised. Determining the value of this is difficult to do. When you display the URL, it allows people to see the URL when they visit other websites that are in fact opposition to you. Instead of only buying keywords, you are able to target buying pages.
The smart PPV advertiser will hone in one the URL for the purposes of bidding. The correct context is critical for the purposes of bidding on the URLS. The results have the potential to knock your socks off and this all with only keyword bidding. With all of these advantages, we can only hope the pay per view traffic wave lasts longer than the PPC wave did.
Understanding The Ins And Outs Of Pay Per View Traffic
