subject: Solar Channel Model And Future Direction Of The Current Predicament [print this page] Throughout China's solar water heater industry has experienced 10 years of rapid development, already blossom everywhere. Thousands of solar energy enterprises in China are using distributors, agents such as the regional agent model to operate the market, their use with their own channels for the transfer between manufacturers and consumers. Currently solar energy industry, leading distributor channel model has the following pattern of several major drawbacks:
One, mostly family-run shop, weak management, salesmen, awareness is not strong, proactive marketing planning capability and capacity is weak.
Second, most of the quality of services without their own team, generally the owner is a boss, agents, information specialists, installers, porters and a. [Anerroroccurredwhileprocessingthisdirective]
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3, are not brand awareness and business ideas, short-term would be detrimental to the healthy development of the market
Fourth, barriers to entry are not high, 30,000, 50,000 can open the door to do business, some no-name run by dealers to use their low-price market think a lot of confusion on the malicious.
Five more than the number of dealers, specialty stores, plumbing class concurrently shop quite a mixed bag so that consumers can not be the right choice, and screening.
Change the channel sales model of the industry are affected?
Channel sales model now undergoing initial development, so that bottlenecks and constraints encountered by many manufacturers, but most dealers are not high quality, now change the existing channel models, most businesses and dealers can not adapt and change, and the relative business , the advantages outweigh the disadvantages, relative to the business, in order to speed up the shuffle and increased business risks and costs, from the side, if the market situation has undergone changes in the health of the industry cycle of development will bring a good opportunity for channel model The change will give many plumbing shops, no-name shops, boiler shops, hardware stores, such as low-level guerrilla marketing mode of combat and destruction caused. At the same time as the development of the industry, the market's progress, the channel model will form a more scientific and more rational, more in line with business and market needs of channel sales model.
Solar industry sales model to the next channel
I think that the solar industry is not the most appropriate channel sales model, solar water heater because of its own particularity can not just establish one or two sales model, I think the following is a model for future sales of solar water heaters The main number Direction:
1, outlets, for producers around the region to consider the establishment of factory outlets, uniform resource, uniform target, the center of the country as a factory shop and model shop, with the company of operating mechanism, not only for enterprises occupy Sales in this region can not shake the former position to play the role, but also on the new sales model, marketing model, service model, project development model to study, experiment, extension, application of a leadership role. At the same time very convenient to the channel factory direct management and control, direct operating the terminal market, simplify the sales process, compress and consumer sales from manufacturers to maximize the benefit of all consumers, while the price of greater competitive advantage.
Two stores (department store shopping home appliances area, appliance stores, supermarkets decoration, building materials supermarket bathroom, solar supermarkets, etc.)
Solar water heater as an energy saving product can be entered if the stores, sales and efficiency will greatly exceed the street shops, stores the hot popularity and use of high quality consumer groups, to enhance the brand image, a huge increase in sales volume meaning and value. According to market research in my research, in most regions, solar water heaters already stationed in store for the local pattern of about 15% of dealers.
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Solar Channel Model And Future Direction Of The Current Predicament
