subject: Key Components About Local Seo [print this page] Having quality content on your site is the first requirement if you want to rank well. Why do website owners bother with SEO? In order to generate quality traffic to your website. If you expect people to surf your site and purchase your products, you have to give them helpful material that matches their interests. The majority of people who visit a website don't read every word, but browse around here and there. By using bold text, bullets or highlighting, you can make sure people notice the most important points on your site. Another way to accomplish this is by using pictures. One practice to avoid is using your main keywords too often on your site, something the search engines frown upon.
Different locations of your business should have separate landing pages. For businesses with multiple locations, there's nothing wrong with targeting each one separately, though it's not a good idea to create more than one listing for each one. In this case, however, you should have a separate landing page for every location that is about that unique location. Don't make the mistake of sending both the local listings back to the same landing page or the home page because this just wouldn't serve the purpose. You don't want your target audience to get confused in any way, which is why having a dedicated landing page will take you a long way. Taking care of simple elements like this can really give you better results.
You need to make your anchor texts diverse. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that's exactly what you are trying to do. This will give you the opportunity to work with the different anchor texts and that means that you should try to have a large variety of diversified anchor text to expand your reach. Using "New York Chocolate Store" is just one option available to you if you are selling chocolate in New York (to use one example). Be creative--there are other options available to you like "Chocolate Stores in Manhattan, New York" and "Chocolate Store in New York." Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings.
In summary, these local SEO techniques can be very effective in bringing you more quality traffic. Local SEO is not that complicated once you learn the basics and don't leave anything out.
