subject: Three Successful Seo Techniques Everyone Should Learn [print this page] As a local SEO marketer you should try to think like your targeted prospects/customers/searchers. Before you can do SEO for your site, you have to get into the customer's mind. Whatever product or service you have, you need to ask yourself, what would your potential customers enter into the search box to reach you and purchase your product? Let's say that you have a store that exclusively sells golf accessories.
Someone who types in "golf" in the search field is probably not your ideal prospect, because this term is too general. Those who search for "golf balls" are not right for you either, as this isn't the kind of item your store stocks. However, if they put in "golf accessories," that's where you want to target such keywords. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. And instead aim at highly popular keywords that have lots of traffic. It is the ability to put yourself in the shoes of the customer that allows you to come up with the best keywords.
Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you'll be able to rank well for numerous keywords. One of the most overlooked local SEO techniques is to make sure that your ads mention all of the places in which your business operates. In other words, you should let the search engines know about the other cities, counties and/or states that you're serving. How can you do this smoothly? By simply listing out all the cities in your area in bullet points won't give you great results, but when you mention them in line with your sites content, it will make a difference.
This is because search engines like having as much data as possible to analyze about the businesses and websites that are on the internet. Your promotional and SEO efforts can be greatly assisted by doing this. What you need to remember is that even though these tips seem very simple, your local SEO efforts will be aided a great deal by making sure these tips get applied to your campaigns.
If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. Seek out well known sites such as the chamber of commerce or Better Business Bureau, that carry a lot of weight in your area. If you do a local search for terms such as "business directories" you will find more suggestions you can use. This process will supply you with a number of websites that it would be very useful to get a listing from. It doesn't take much time to find such sites, so make sure you're putting in the effort in this area.
If you need to find targeted local traffic, then, you now have several proven ways to generate it. The tips that we discussed in the above article will definitely help you get started.
