subject: Use Local Seo To Target Your Traffic Effectively [print this page] Your site should always have content that is interesting and useful to visitors. Why are you planning to launch SEO campaigns? Your main purpose is to get quality website visitors. If you expect people to surf your site and purchase your products, you have to give them helpful material that matches their interests.
The majority of people who visit a website don't read every word, but browse around here and there. Make any especially important content stand out to your readers by using devices such as highlighting or a bulleted list. You can even use pictures as an aid to achieve this. One thing to watch out for is overusing keywords, as this can work against you for SEO purposes.
When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. All it takes to claim your profile on these sites is to verify your basic information with a phone call. This doesn't take much time but it will definitely give you an edge over the others who haven't done it. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. Just find some good quality pictures from your site and upload them to give you a more effective listing. While these don't have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.
Another tip to remember is that you must have your address included on all your site's pages. The search engines love this and they'll reward you for it by ranking you higher. What should you put on there? You'll need your business address, your telephone number and you'll always want to make sure to list your zip code on every page your site has. This will reveal that you're going after local search and that's when your job becomes simple.
These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.
