subject: Why Not Break The Bamboo Flooring Industry, The Pain In The Domestic Market Overall [print this page] Floor Diversified development of the industry, the breeding of all types of distinctive floor types. And more experts and scholars are more willing to interpret the macro area Bamboo flooring Industry because the industry is still no breakthrough in the development of the domestic market, "the Grand storm", an industry is not strong, then strong companies can not achieve true strategic objectives. From the volume point of view, bamboo flooring industry seems there are many opportunities to 2005, China bamboo flooring production reached 30 million square meters; from the ecology and long-term development perspective, the bamboo flooring industry, it seems more in line with the concept of home, such as deeply rooted in people's minds Environmental protection ; Another example, has been advocated by national and international renewable; from the business point of view, the same raw materials and laminate flooring, bamboo root in China, you can omit the cost of import logistics, ... ... However, the potential advantages of these so-called but did not translate into a competitive advantage, bamboo flooring production and sales are still not popular with the market compared to the three flooring types, is this why?
Appearance: deep-rooted culture limit the development of bamboo flooring industry
Many in the industry believe that the reason the bamboo flooring industry can not Flooring Industries, the most fundamental roots in the culture. From the representation point of view, this view is correct, in China, wood culture and culture have a long history of bamboo, but spread and use of perspective, there is a big difference between the ancient "wood for the Huai Sheng," the plot of impact far-reaching, therefore, wood, represents the popular culture; the bamboo, because the region growing constraints in space, even if it can be used as Building Such use, is also a small number of mostly tribal areas, in more Chinese people's minds, bamboo, with the new, unbearable reuse associated with these terms.
Intangible cultural differences tend to make more people willing to use bamboo flooring instead of wood flooring. However, this is not the only and most important reason, because despite the profound cultural impact, but can crack and amended. In my view, more important things that are not cultural reasons, but in industrial location and industrial development planning some of the factors.
Deep: bamboo flooring heavy international and domestic practices of light lost the best opportunity for the domestic market
Bamboo flooring as a very distinctive type of flooring, bamboo because of the low conductivity, its not cool heat health, so Dongnuanxialiang and less color. Because of this, bamboo flooring in many countries by people like, high export prices, with good efficiency.
So, when my wood floor industry developed fast in the domestic market, when more companies to look at bamboo flooring abroad, according to statistics, China produced more than 60% of the bamboo flooring is the export of. But this time, China's wood flooring industry is the strong rise of the stage, wooden floor in a step by step occupation of porcelain Brick Market, the birth of many well-known wood flooring business, such as strengthening the floor area of Power Dekor, Fillinger, Solid Wood Flooring In the field of nature, Shun, etc, more importantly, the wood flooring industry to find markets for their mode of operation, that is, dealer, distribution model. Within a few short years, wood floors not only occupied the domestic market, but consumer groups occupied the domestic market, the "consumer thinking." When exports are affected, bamboo flooring business back to attack the mainland, has been difficult. Bamboo flooring will be in fierce competition to survive the cruel and development?
Why Not Break The Bamboo Flooring Industry, The Pain In The Domestic Market Overall
