subject: From The "if You Are" To See The Four Principles Of Implantable Marketing [print this page] Called implantable product or brand marketing is to put the contents of the specific circumstances and which get the audience unprepared or very hard to detect in the case of the other party, moisten things silently to hit and affect the target population, the hidden nature of information delivery, the audience to accept the initiative, information targeted to reach and brand to enhance the structure effects and other reasons, companies increasingly are welcome.
Recent film, "You Are the One" ad as implantable widely criticized by people, mainly because there are too many movies and many implant placement in advertising and the content of the story has no intrinsic connectivity. By combining the research on the implantation of marketing and advertising we chat about implantable several principles.
1, implantation of attention capacity, otherwise the effect will affect the film. "You Are the One" in the ad too: Motorola, Jiannanchun, Subaru, Italy cruise costa number, Xixi Wetland, Jasmine Restaurant, Hainan Airlines, Tsinghua Tongfang Computer, Merchants Bank Card, villas, cemeteries. I think too much advertising has the following drawbacks: 1, although the placement is an enormous profit, but in the long run is bound to affect people like Feng Xiaogang film; 2, product placement too much, which led to resentment then form a bad reputation, is not conducive to upgrading the box office; 3, implants too, too much interference degree, but impact of advertising effectiveness.
2, embedded advertising with plot and content are intrinsically linked to nature. I watched in the cinema, when the brand with the above general audience know that it is advertising. The more connectivity, the better, the higher degree of audience's memory; contact the worse, the worse. Many of my friends think ", if you're" a lot of product placement is too far-fetched, is hard up Minato is not conducive to the memory of all of the implanted brand.
3, when implanted attention is paid to the "degree." Implanted too deep, the audience is difficult to find advertising messages; implanted too shallow, and easy to trigger the audience of contradiction. Read "very hostage 2" friends will remember the hero driving Audi cars in the car with the opponents of war, the identity of Audi cars in front of the camera again and again, almost half an hour, nothing is Audi's long second ad caused conflict and resentment from the audience.
4, were implanted into marketing needs of advertisers, advertising accurately grasp the trend of popular culture. Advertisers get implants depends largely on the success of marketing the film's influence. Although "You Are the One" because of the implantation criticized too much advertising, even though the audience of advertising offensive, but because of Feng Xiaogang's appeal and influence of movies, product placement is still a certain effect.
Rigid face of increasingly rampant commercial advertising, audience Shenmeipilao inevitable, viewers shun. The implantation of advertising will not only allow the audience to accept the information, but also let the audience take the initiative to buy the products. Therefore, advertising will be increasingly threatened implantable advertisers welcome, but if they can not follow the above principles, would certainly not have good results.
Last reminder want implantable advertisers advertising marketing, advertising is not a business implantable savior, in the use of implantable ad must pay attention to the combination of traditional advertising, the only way to maximize the dissemination of results.
From The "if You Are" To See The Four Principles Of Implantable Marketing
