subject: Mobile Web Site Development Puts The Content In Your Pocket [print this page] The idea that the mobile network can grow so enormous, so fast, is incredible in itself, yet this is the handiwork of mobile web content. The building blocks and gene code of mobile web sites, having had a few bumps along the way of mobile web development, now starting to mature with the software languages as well as the hardware advances, taking leaping steps into the future with every passing month.
Originally starting with WML technology, or Wireless Markup Language, this later progressed to include WAP technology, acting as a gateway for the information being transferred to your mobile phone. The low bandwidth and high latency of mobile connections, along with the diversity of handsets posing the biggest of problems. As hardware progressed, so did the coding language or markup language, and this is where the second predominantly used markup language came to be, namely XHTML MP.
Being an extension of HTML, commonly used in web page content, this essentially enables the browser of your device to request a Mobile Profile variant of the web site, to display on your specific model handset, similar to the actual website. In both cases of WML and XHTML MP, you need to understand the technical limitations of mobile browsers along with the frustrations of the user needing to navigate using the keypad.
Then there is still the diverse hardware that is out there to consider, and that alone is the prevailing problem both WML and XHTML MP has been trying to address. Having the technical writing of the mobile web content clean and meticulously coded is essential to a successful mobile web site, yet a mobile web site needs more than just a quick loading page with clear and easy navigation, even with limited bandwidth.
What the mobile web site intends to achieve and what target market, if any, it is catering for, is vital in considering what mobile devices your target market are actually using. Knowing what will attract visitors to a mobile web site is also dependant on the content provided on the mobile web development.
No matter what the mobile websites target market is, whether for in depth or just informative articles, or just the latest news, games, entertainment and so forth, is what will keep the traffic coming to the site. The layout along with the text bodies on the site being more of a design aspect, plays a fundamental role in converting the traffic to currency for a successful mobile website.
This resulting in a simple principle of quality mobile web site content plus traffic equaling sales or revenue. Mobile web development including the content has become the engine that moves and drives the exploding mobile market of putting your content in someone else's pocket.
