subject: Generate High Quality Mlm Leads [print this page] Bottom line, there's one thing you need in order to succeed with any Network or MLM Marketing program, its leads. Without high quality leads, you'll doomed to never make much money regardless of how good your company, the pay plan, your upline or anything else maybe. You need a lot of leads since because there's no way you'll sign every one to be an agent. How many depends on a number of factors that include your skill and your business. Also, if you have a lot of leads, you won't have to feel like you have to sign every one. You will be able to say No to having someone that doesn't match what you're looking for if you have 20-30 people waiting for you to pitch them.
You can risk every friend you've every had by calling them and asking for referrals. You tell them about the great business you have and how they or someone they know can benefit from either being a customer or agent. Now if you've chosen wisely and believe in your company, this may not be problem. Any doubts, then maybe you should keep looking for a better business. This is a great way to tell if a business is right for you, let alone anyone else.
Good with computers? You can build lead capture pages. Then get them listed high on search engines. This should be a part of your lead generation strategy and will generate leads that are interested in your company. Keep in mind, this is not as easy as it sounds and can take months.
Advertise your lead capture page on Pay Per Click (PPC) search engines. Every heavy hitter in the industry uses PPC. Google and Yahoo are of course the largest sites. This may be the fastest way to get high quality leads to your site. However, depending on the key words you're bidding on could be cheap or very expensive (some keywords cost over 100 bucks). Also, there's no guarantee you'll get a single lead. It only guarantees that someone will see your page. Do yourself a favor, learn as much as you can before you invest.
Printing flyers and posting them on bulletin boards around town works. You can also put them on doors and on cars, but be sure and check local laws. Even with a 1-2% success rate, you'll get 1-2 leads per hundred flyers. Then depending on your closing rate, you can figure out how many flyers you'll need to hand out consistently to reach your goals. There will be printing costs. Even printing these at home, you'll have to pay for ink/toner and the wear and tear on your printer. Not to mention the time and gas it takes to drive around and post the flyers. Remember, you should also get permission from property owners/managers if you're going to put them on doors or cars since some people will throw them on the ground. Also, be careful of car alarms.
You can spam the world. But please, do us both a favor and don't. You run the risk of getting kicked out of your company because this is not a desirable way to get business and often has consequences like bad press.
Cold Calling is always an option. Just as it sounds. You pick up the phone book and start calling or maybe off a list. This is the cheapest way to generate leads and if you have a thick skin may work for you. You must remember, that those people may be on the Do Not Call List and it may get you in trouble. Research the legal requirements before attempting this. The direct link is https://telemarketing.donotcall.gov
Buying leads from a company that generates leads for you. You have to be careful as there are dishonest companies selling the same lead over and over again. But there are some that provide good quality. Remember, if the price is too good to be true, it probably is.
Or you could join a lead Co-Op that only sells the lead to you and generates it after you order meaning they are about 1-3 days old and only sold once. You want to make sure the company is reputable, been around for awhile and truly cares about their customers/members. They should offer multiple lead packages, training on how to effectively contact those leads, multiple autoresponders to make contacting them for follow-up (the fortune is in the follow-up) and training them easier and a presentation to explain what network marketing/MLM actually is in case the person has never heard of the concept or your company doesn't offer a recruiting site. It would also help if the company has a pay plan so that as you refer your new downline to the great leads you use, you can create an extra income stream (or at least get them for free) and so can your downline.
Whatever you do to generate leads, keep in mind that it must be duplicatable to your downline and get consistent results. If not, how will your downline grow there business?
