subject: Understanding White Hat SEO and the Techniques Used to Increase Your Authority on the Web [print this page] White hat search engine optimization, otherwise called White hat SEO, are the different techniques or strategies that are acceptable to the search engines. The use of White hat SEO is strongly encouraged by the search engines as this prevents abuse and increases your chance to rank well in the search listings.
White hat SEO strategies work for the best interest, not just of the search engines or website owners but, of the internet users. Practically, websites that implement the White hat SEO techniques are easy to crawl, climb to the top of the search engine result page (SERP) and, as a result, the public easily finds and are served with the best results.
Simply put, the utilization of White hat SEO techniques is deemed ethical by the search engines. It has no intention of manipulating or deceiving the users as opposed to black hat SEOthe use of unethical and deceptive method.
On the flipside, one cannot say that they are using White Hat SEO techniques simply because they have no intention, whatsoever, to deceive.
Slowly but surely is a famous adage that is also true when you are using White hat for your SEO efforts. The search engines want you to establish a concrete reputation first. Only then will you earn the right to be on the top of search results.
The following are White hat SEO techniques that you need to implement in your own website:
In its strictest sense, the use of White hat for your SEO campaigns is limited to a handful of on-page search engine optimization techniques. This involves writing great quality and original contents for your pages, properly encoding your codes and scriptsto help the search engine crawlers (otherwise called spiders) to take notice, explore and understand your website. It does not involve you looking for or cracking the code on how search engines operate and make use of them to your own advantage.
1. Write high quality and unique or original contents which should be regularly updated
2. Avoid flooding your site with pure flash or overload it with other multimedia or graphics. Spiders can't read them.
3. Don't use texts that are part of the image because these are not visible from source code
4. Place your CSS codes and/or JavaScript's to another (external) file as much as possible
Here are other techniques that you can use. However, it entails a lot of risk because they can be easily abused thus, convert them to black hat instead of white hat technique.
1. Keyword-rich content. Keep in mind that keywords must be injected naturally.
2. Back link building, which must not be aggressive or spammy, through blog comments or forums
3. Keyword-rich and coherent headers
,
and the likes
4. Keyword-rich and coherent title tags
What does it mean when you say "coherent"? Coherence implies harmony of thoughts and words that generate an overall sense or understandability. In short, it must make sense to your human readers. The easiest way to do this is to keep titles simple and short.
Keywords must be naturally injected within your articles. They should not appear or sound forced, which is otherwise known as keyword stuffing or spammingsearch engines hate this.
If you want to post on forums or blogs, be non-aggressive. It means that you must socialize, interact and get to know other members or the site owner. You must assimilate yourself within the community and focus on providing information instead of building heaps of back linksthis will easily get you banned.
Understanding White Hat SEO and the Techniques Used to Increase Your Authority on the Web
