subject: Digital Express Indian Market Two Models Of Profit [print this page] Practitioners in the advertising industry for many years, accumulated a large number of advertising companies and advertising resources, customer resources, under the support of these resources, A quick the boss started to engage in the digital printing market, have opened their own printing plant and three of similar size Digital Express Printing shop, "the traditional print-based, development of digital stores management" as the company's development ideas. However, behind the rapid development, some problems surfaced.
Print Network HC In Advertisement Industry Practice for many years, accumulated a large number of advertising companies and advertising resources, client resources, under the support of these resources, A quick the boss started to engage in the digital printing market, have opened their own Print Plant and three similar size digital quick printing shop, "the traditional print-based, development of digital stores management" as the company's development ideas. But behind the rapid development, some problems began to surface.
3 Digital Printing Store is large, has its production Digital Printing Of human resources and venues to higher demand. However, the dispersion of human resources and costs (mainly rental costs) rising to A boss that digital store-run benefits are not obvious.
In digital printing stores, the company had accumulated more than 1,000 customers, but a large part of the client's business is Print , Copying and other casual living, the living conditions not only takes up resources, profit margins are not high. Among them, the real quality of more than 200, but scattered resources, lack of a better service.
Boss found that only consolidate resources, reduce costs, find new profit model, can play the role of digital printing. So A owner of the company's future development patterns were analyzed.
A development model: the overall business of digital factories
Digital factory model the overall operation to recover the three digital print shop, the digital printing business moved to the traditional printing plants, and Purchase Small digital Printing Equipment As production of digital printing equipment to add. Used by the business model advantages are as follows.
Minimize operating costs, integration of the company's existing business resources, business orders, average order volume increased significantly.
Size with the use of digital printing equipment to meet various business needs.
Can draw on traditional printing plant's human resources, use of short season, so that staff complement. After the use of traditional printing and processing equipment to make up for digital printing in the post-processing on the lack of resources to achieve complementarity. Although this model
reduce operating costs, maximize the integration of resources, but because of the withdrawal of three digital printing stores, fewer sources of business the company points to narrow the company's business is not conducive to the development of the company's follow-up.
Development model II: the digital size of the store with the business
Size stores with digital business model, changing the three digital printing store size, the original production focus to the traditional printing digital printing press, the various stores downsizing, purchasing a small digital printing equipment, Digital Express Printing business to undertake, but also as a traditional printing business to receive shop.
Development model used by the obvious advantages.
Center can have a large digital stores in the first mode of development of various advantages of the digital factory. Significant effect of resource integration
Around the small digital print shop faster, because reducing the size of greatly reduced operating costs, human resources and investment will not be great, would continue to play the role of business undertaking point. Can easily deal with a variety of small digital quick printing business, large business are directly sent to the digital factory. Through the cooperation between the size of stores to expand the company's business a lot.
Business network as more services for customers can be more efficient and thoughtful. And through its own scale of operation of different segments of existing customers. Conducive to the development of the company later.
Need this kind of mode of development Management Who put more management coordination efforts, the cooperation between business processes and internal management have to do is put in place.
The above two models can be solved A development stage boss problems. In both models, management changes and small-scale digital printing equipment investment are important.
Digital Express Indian Market Two Models Of Profit
