subject: 10 Common Marketing Mistakes [print this page] Ten Common Mistakes that Business Owners Make with Their Marketing
Gambling with resources rather than using proven strategies to make marketing produce a profit understand the concept of Cost of Acquisition and apply some logic. Learn how marketing works, get help to apply it, then build your business.
Becoming obsessed with the look and feel of their brand at the expense of expressing what they are really offering sell the benefits, not the packaging. Remember to see your offering from the (potential) customer's perspective, not your own.
Having no marketing plan at all having even a basic plan, which is easier than you'd think, is better than nothing; come on, this is your business we're talking about!
Not testing results the absolutely fundamental rule of marketing; test and measure everything you can. It's the only way to know if you're succeeding or just wasting money.
Trying to be too clever don't make your audience work for it; keep it simple and spell out your offering in a way that's easy for people to understand.
Sloppy brand identity there's no excuse these days, everyone in business should have some pride about the way they present their business; look the business and you'll gain the respect you're seeking.
Ignoring the power of new strategies and tactics like Social Media remember the .com gold rush a few years back? It's here again; harness Social Media now and you'll see rewards for years to come.
Confusing price and value price is nothing more than a concept; value is what people are looking for; stop trying to price your services and create a value proposition instead.
Ignoring the value in referrals; about 80% of the businesses I meet tell me that about 80% of their business comes from referrals and about 80% of business owners have no strategy for getting more referrals spot the pattern?!
Over estimating the short term and underestimating the long-term smart business owners recognise that good marketing strategy is a longer-term plan. Do the right things today and build on them month after month. Don't scramble about looking for a short-term fix and expect to create effective results.
If you want to cut your learning curve in half, see your marketing budget turn into profits in the bank, then get the knowledge you need - The PUSH Marketing Academy is here to give you the knowledge and direction you've been looking for.
