subject: Pasante Condoms Combine Education With Street Smarts To Push Their Range [print this page] Pasante condoms have come up with a brilliant way of slipping into the biggest niche market in the safe sex industry: education. Whilst plenty of condom manufacturers are happy to target their audience with a funky packaging, or a nice trendy ad campaign, Pasante have gone one further by including education and clinic supply as part of their remit. The idea is that kids will start to associate the condom brand with reliability and honest information and early indications are that it seems to be working.
Lets take a look at the kinds of things that Pasante condoms have been up to over the last year. The brand has become one of the largest default suppliers of contraceptives to the UK health industry, supplying the NHS on a regular basis and also signing major contracts with large scale health professionals up and down the country. Its also launched several initiatives designed to raise awareness and impart useful safe sex information a drive that has got the company distribution wit one of the UKs biggest condom distribution sites, Condom Care. Condom Care, which selects contraceptive brands carefully in order to offer its customers a wide variety of choice, has brought Pasante condoms in to fill the gap between safe sex and fun sex a job the condoms perform admirably.
The emphasis is clear. Accessibility, information and responsibility. These are the three key ingredients of a trust relationship: Pasante has clearly decided to develop a kind of parental image in the eyes of its customers though its careful, of course, to jazz that image up with cool packaging and funky graphics. All in all, the new kids on the condom block are building themselves up as the cool dad of the contraceptive world. And why not? It says a lot for the intelligence and responsibility evidenced by the Pasante condoms brand that they have chosen to go down this route. Kids get enough look at us how cool we are information bombarded at them, and not nearly enough of the responsible adult approach. Treating younger users of safe sex aids as adults makes them much more likely to behave as adults. And when kids start behaving responsibly, teenage pregnancies happen less, the frequency of sexually transmitted disease outbreaks drops off and the sexual and mental health of the next generation improves.
Hats off, then to Pasante, who have managed to walk the tricky line between community care and accessible cool without, apparently, much in the way of difficulty. In part, of course, their market has defined and sold itself. Because no-one else was really going all out for the sex education and funky, friendly advice line combined, Pasante condoms really just had to move into the gap so in a sense their excellent progress has been defined by the route they have had to take. Not that it really matters. The company is enjoying mushrooming success and its customers are getting first class service and a wide range of excellently made condoms. In this rare case of an everyone really is a winner situation, both company and customer are equally happy.
