subject: Need Email Marketing Help? Here Are A Few Tips [print this page] Many internet marketing newbies come onto the cyber world to explore new possibilities and hope to strike some gold. Along their search they realize that starting an online business isn't as easy as they anticipated. A huge mistake they make is failing to realize how powerful email marketing is and how it may affect whether or not they make it online. Building a "list" can be challenging if you don't know what you're doing. If you need email marketing help, here are a few tips to keep in mind.
First and foremost remember to have a blog. This blog should be updated on a regular basis. The whole point of having this blog is to provide value. Doesn't matter what market you're in. Give useful and valuable information to your visitor. Once you have a visitor on your blog, collect their email address.
Many people are very protective of their privacy. That includes their email address information. So you need to kind of "persuade" the visitor to give you his/her email address The most effective way to do this is by offering something of value to them. This could be a report you have written, a mini course, or tips on your niche/market. Whatever it is you are offering make sure it provides real value to them. When you have something of value to give your client ask for their email information in return.
Once you have collected their contact information put them through your autoresponder series. Remember to always provide valuable information when you email your list. There is nothing more annoying than receiving sales letters from someone on a daily basis.
Stay in touch with your list on a continuous basis. If you post a new blog, let them know immediately so that they may visit your blog and keep them engaged. Use stories to keep them reading your emails. Also use stories when asking for a purchase. Obviously you may need to work on copy writing skills, but if you sign up to newsletter from leaders in your niche/market you will get some good ideas on how to set up great email series and sales letters.
Remember that email marketing is one of the most powerful tools you can use to build a solid foundation for your business. It doesn't matter what business you are in whether; restaurant, retail, internet marketing, WHATEVER. If you are not utilizing email to market your services, you are leaving profits on the table!
Email marketing can be likened to direct mail marketing. A perfect example is the last time I took my car in to get an inspection done. I had only gone in for a simple inspection but 30 days later I receive a card in the mail with a picture of a car that is the same make, model, and year as mine. The letter went on to say that I was in the shop recently and that if I needed tires I should stop by. What intrigued me about that was how personalized the card was. Not only did it have my name on the card, it also had a picture of a car identical to mine! So when I need tires who do you think I'll be visiting for that? Email marketing allows you to leverage the same power to personalize your campaigns.
Well ladies and gentlemen that is it for today. If you need further email marketing help please visit my blog and shoot me an email. Look forward to hearing from ya!
