subject: Rv And Motorhome Shipments Continue To Rise In July. [print this page] July's numbers showed another month of strong sales. RVs and Motorhomes are selling at higher rates than they did last year in 2009. The Recreational Vehicle Industry Association (RVIA) reported that 19,800 RVs, Motorhomes and Towables were shipped to dealers. This almost doubles the amount sold last year, which is a good sign that the recession is continuing to fade. The total shipments moved during 2010 top 250,000 units.
June was a big month in term of shipments, which is fairly normal considering this is when summer buyers are out in droves. In July dealers tend to be a little more conservative with their purchases as they don't have much time to move models before the 2011 models are here. The biggest sales have gone to towable RVs. Consumers have been flocking to new lightweight models that can be transported by SUVs or midsize trucks.
RVIA's report as printed by RV Business, showed sales for July in the RV Industry:
* Class A - 1,000 (+150%); 2010 total: 7,500 (+188%)
* Class B - 100 (0%); 2010 total: 1,000 (+67%)
* Class C - 800 (+100%); 2010 total: 6,900 (+109%)
The positive buying trend began in January of 2010. While many declared the recession over, RV dealers and manufacturers alike were cautiously optimistic. However, sales appear to be staying steady and shipments are continuing to increase over the same months of the previous year.
All studies indicate that the large increases in sales will begin to drop off before the end of the year but sales and shipments will stay strong throughout 2011. As people are finding work and finding ways to relax closer to home, RVs and motorhomes are becoming an important part of RV enthusiasts' lifestyles.
Another factor for the rise in awareness of the RV industry was due to the RV Industry's Centennial Year Celebrations. For over 100 years, Americans have been celebrating their freedom by heading out on the road in a recreational vehicle or motor home. As well, GoRVing.com invested a significant amount of money into their Ambassadors of Affordability, a selection of cute critters that were seen on ads across the country during NASCAR and the Olympics.
If all goes as expected, companies will continue to expand. New models with energy saving features, solar panels, recycled materials and more will continue to be popular while lightweight vehicles open up the market to a whole new segment of RV buyers.
