subject: Newsletter Marketing [print this page] One highly effective tool for internet marketers is a well written newsletter. This is because the recipients are most likely people that have already agreed, in some form, to be on the mailing list and are very eager to read your information that you want to share with them. They are easier to convert to regular customers and you can further fuel their interest through newsletters.
There are still marketers who don't properly utilize newsletters, which can result in high unsubscribe rates or the recipient may not feel any quantifiable drive to purchase products or services. If you don't want to find yourself in this situation, you may want to read the following tips:
Make sure and schedule your newsletters
The point is, you don't want to bombard your recipients with too much information. Time your newsletters appropriately, break them into specific topics and keep them on point. This will give you enough time to come up with higher quality content because you can research or confirm things like supporting statistics and real life examples. It can also work toward building interest and anticipation in your readers. Have you ever had someone send you an email every single day and you got to the point where you just stopped reading them? Is that the result you want your newsletters to have on your contacts?
How often do you have to send newsletters?
It depends on how often your want to send them out, but probably no more than once a week. Also, you might want to skip holidays, because your readers will be unavailable to read them. At that point, they will get buried in the mountain of e-mails that person is already receiving and will get lost.
Make sure to have a link back to archives
A lot of marketers forget this very simple point. Archives are previous newsletters which you have already sent out, but are stored in a list for those that want to return and re-read them at their leisure.
Unfortunately, however, when many marketers send newsletters they don't provide a link to the archives, which can be an especially important tool for your newest subscribers! You want to let them know that there is more data for them to read and make use of even though they've just joined the scene.
It can also be helpful for anyone who has missed out on your previous newsletters as a result of accidentally deleting them or have email issues that prevented them from receiving a newsletter.
Make sure and keep balance between elements
Contrary to the saying, you can have too much of a good thing! It's always ideal to add graphics, videos, or audio to your newsletter, if the media is an effective way to highlight and compliment your points. However, media should never be allowed to drown the real message you want to convey which is why, in this case, less can be more.
You should use your newsletters to publish to your Landing Page which is the main goal of Internet Marketing. If your readers do not have a way to access your products or services, all of your hard work and energy is being wasted. If you don't already have a landing page to direct your readers to, you can choose from thousands of easy-to-use and easy to customize designs at Ad2Action.com.
Have different contributors
This is another great point that is foolishly ignored by most marketers. They tend to spend a lot of time and energy trying to develop their own content. It is important to realize that people love to hear from an occasional contributor, especially experts and super-professionals in that niche. It is even acceptable to ask for testimonials or interviews from your subscribers by asking them to talk about their questions, comments or thoughts on your product or service. This could be very effective in what you are offering!
