subject: The Purpose Of Domain Names [print this page] Your domain name is important because it's the internet address for your place on the web. Whether you're selling a product or just telling the world who you are, the domain name identifies you and lets you have an internet presence. IP addresses (Internet Protocol) consist of strings of numbers separated by dots and are quite difficult to remember. If you want to make internet communication easier, then use domain names.
When it comes to considerations for successful eCommerce, domain names are very important. Creating a name that's easy to remember and easy to spell could you avoid wandering around cyberspace. Just like store names, domain names are important to eCommerce entrepreneur. The shopper can have an idea of what's to be expected from the site due to these descriptive labels.
The product or service that you're offering and your domain names need to relate to each other. It's futile if you're domain names don't apply to the content, for this has no value to the company. Cyber-shoppers would be uninterested in doing any future business with you. Surfers who aren't really interested in buying can be converted into buyers if you provide them with descriptive domain names. If other eCommerce business can recognize you from your domain name, then they'll develop back-links to your site more readily.
Domain names can be an effective branding tool if they're appropriately descriptive about the service or product. You want shoppers to think about you when your industry is mentioned and know about your content. Branding is a way in which global symbol is created. When your business is described by a domain name, your brand is reinforced and it's easier for shoppers to remember you and return to your site.
Another important thing to remember is that domain names evoke for eCommerce a sense of professionalism and credibility. You can offer shoppers your products and services in cyberspace if you have a compelling domain name. Besides having your own place on the web and on the global market, it also shows you're willing to relate with the international community.
