subject: Offline Marketing Super Star Reveals Secrets To Making Over $4,000,000...in His Own Words! [print this page] Offline marketing is one of the hottest ways to make money on the Internet. Amazingly, some people have been doing it for years. Don Alm is one of those persons. Want to know how to set up your Internet offline marketing business in a matter of days? Read this true story and your mind will go into advance mode! This is a great idea yet so simple. He made over $4,000,000 in 15 years. Here is Don's story in his own words:
..."Waaaay back in "Ancient Times" of 1992, when Faxes started becoming popular....while sitting at a table with 3 restaurant owners at a Chamber of Comm luncheon. The speaker asked the audience (about 150 business people)...."Would anyone using Faxes in their business, please raise your hand!"
Almost EVERY hand went up. It was astounded and a thought entered my mind (as has happened often, you get "Idea Sparks").... speaking my thought out loud, "Hey! What if you restaurant guys were to send a FAX with your Daily Specials on them....to these office folks who are looking for what to do for lunch?"
One of the restaurant owners looked over at me and said, Why don't YOU set this up! I'll be your FIRST customer!"
The other 2 restauranteurs said, "Yeah! Count me in too!"
It became apparent you to find a "Fax Software" program that could send out faxes in bunches, from your computer.
So... put together a Sample page and started making phone calls to local offices...ask to speak to the "Office Manager" (Business Offices, Doctors and Dentists Offices...any office suspecting 5 or more employees)
Talk to the "Office Manager" and tell him you are putting together a "Restaurant Fax Sheet" where 6 to 8 local restaurants would have their Daily Specials shown. Special Deals JUST FOR Office people. These Fax Sheets would be on their Fax Machines every morning. This would be a good service for the people in your office. If YOU will give me your Fax Number, you will be put you into the program and you can quit at any time!"
About 99% of the Office Mgrs phoned gave me their Fax Numbers.
Then go to the Restaurant Owners...showed them a Sample of the Fax Sheet...then showed them your List of Office Fax Numbers and quoted a fee.
Within 2 days you could have 8 restaurants agree to pay $25 a day...$125 a week.
Thats 8 clients paying me $125/wk...just for arranging to have my Home PC send out some electrons! An easy $1,000 a week. (To make it easy to collect the $125/wk)
It gets better;
Proceeded to do this in other towns and sell the program to individuals across the country.
Now...even though he had to "Sell" his service to individuals, he was NOT a "Sales-Oriented" person. He actually "Dis-Liked" selling BUT...he Dis-Liked what he was doing to earn money, even more.
Have you ever wondered if any restaurant owners are ALREADY SOLD on using Faxes to generate business!"
Instead of "fighting" to sell people on using Faxes... go to restaurants that are already using Faxes. One of the restaurants in my town had a Fish Bowl next to their cash register with a sign that said; "Drop your business card in the Bowl to Join our "Fax Club" to receive special offers via Fax!
What do you think this business man was doing? He was "Collecting Fax" numbers to Fax his Daily Specials to his diners. One of his waitresses came in early each day and send out faxes to over 50 local businesses.
I thought for a minute and asked, "What if I were send the faxes FOR YOU?... to YOUR Fax List? He then asked, "How Much?" The price is $20 a day...$100 a week....he asked, "How SOON can you start?"
So...a new business was started...just by being "Inquisitive" and thinking.
Then you phone your "Workout Guy" and tell him to phone every Deli in the phone book, saying the following;
"Mr Deli Owner...my name is _____. I provide FAX Services for local restaurants. Are you sending faxes to local offices?"
If they said "No!".. thank them for their time and hang up ( ONLY look for Delis that are ALREADY SOLD on sending Faxes to local offices.
If they said, "Yes! We Fax our Daily Specials and Order Form to our List of local offices!" then replied, "Hey! Terrific! I can do that FOR YOU, every day...for $20 a day...$100 a week!...it is easy to set up.
Two responses were given, "Nah! We're OK!"....or, "Hey! Yah! We've been thinkin' 'bout farmin' this out. It's become a Bear for us!"
42 Delis were enrolled in the first year.Your business will grow to develop. If you get large enough, special equipment and more phone lines will be needed. You can set up a "Remote Faxing" business where the equipment in Costa Rica or where ever can contact the equipment in Queens, to send Faxes if you want. It all can be done remotely.
Boost fees up to $25 a day...$125 a week once you are established, and STILL Operate this "Old-Fashioned" "Daily Special Fax" service.
Always remember "Possibilities" that are STILL available to people who "put on their Thinking Caps and TAKE ACTION"!
You who are reading this could also consider providing "Extra Services" (like SEO, Google Local or Auto Responders...etc) to businesses that ALREADY HAVE A WEB SITE! They DON"T need to be "sold" on the merits of having a website!....they need to consider "IMPROVING THEIR EXISTING WEBSITE"!
YOU could approach people the same using "Fax" service, contacting people who are ALREADY DOING IT!"
Grab more great ideas from another offline marketing pro. Get your piece of the offline marketing business craze. Make your $4,000,000 in just a few years! Go to www.OfflineMarketingGold.com now!
