subject: Network Marketing List Building - Be Selective When You Prospect [print this page] If your experience in MLM has been anything like mine, you'll have been told to create your network marketing list of prospects by jotting down the names of friends, family and everyone you've ever come into contact with. Perhaps with the help of a handy little memory jogger, just to ensure that no unsuspecting builder, chiropractor or long-lost uncle falls through the net.
What's wrong with this is that these people are not, in most cases, actually looking for a business opportunity. And you may struggle to come up with enough people and be forced to pursue them over and over again, making yourself pretty unpopular!
Now, I'm not saying don't approach your warm market at all. Since these are people who already know, like and trust you, you should enlist their help and tap into their contacts networks. The vast majority won't want to join your business - but they may direct you to someone who does. They should definitely be part of your network marketing lead generation strategy.
However, if your goal is to build a six or seven figure income in this industry, your network marketing lead generation efforts will need to extend way beyond family and friends.
The people you really SHOULD be targeting are people who have shown that they are looking for what you have to offer. Yes, I'm talking about network marketers - people who are or have been in a network marketing business, or who are looking for one to join. These are your hottest prospects of all.
Where do you find this potentially lucrative band of network marketers? Well, one thing's for sure. At any one time a massive number are online, surfing the web for information. Information that will help them choose the right business, build their network marketing list, generate free network marketing leads, train their distributors more effectively and so on.
The most effective, long term method of building a long network marketing list is to leverage the power of the internet to attract the hottest prospects. There are numerous online marketing strategies to choose from, such as blogging, video marketing, articles, Facebook and other social networking sites.
Another effective strategy is to contribute to some of the many online forums offering help and advice to network marketers, thereby sharing your expertise and building trust and a reputation.
But remember, don't try to sell your network marketing business up front, it will turn people off. Focus instead on helping people by providing valuable information and advice and your business will surely grow.
